for the smart, bold woman in business
audit. launch. create. flourish
Being in business is no easy feat. Whether it’s admin eating your free time or the sheer weight of mastering social media and AI, Aplomb gives you the tools and the confidence to get back to what you do best.
You’ve got the talent, the taste, and no time. I get you ready.
find thespillage
Where is your business leaking time and money? Tedious tasks that could be automated, subscriptions you don’t need. We find the leaks and repair them.
find yourvoice
You know what you’re brilliant at. Now the world needs to hear it: the posting, the platform, the presence.
find yourconfidence
Being your best business self starts with confidence: in your technology, in your talent, and in the way you dress.
find yourtime
Running a business shouldn’t mean being time-poor. Your hours are the first thing we get back.
For the established founder who is drowning. I come in and watch how you actually work: where the missing hours go, where the unnecessary spending goes, and what should be automated. You get the Findings, every leak and every fix, priced and prioritised. Then the second half: I build the automations, implement them with you, and teach you to run them yourself.
For the woman with a real gift who doesn’t quite know how to start. Together we conceptualise the business, set up your accounts, teach you to film, edit and post, and build your website. You’ll also go through the AI programme. At the end you keep the Fly-Solo Guide, your manual for running everything without me.
A standing appointment with someone who knows your business inside out. Monthly strategy reviews, fortnightly check-ins, message access between, accountability sessions and automation monitoring, so you stay the most current business in your industry.
For the woman who is guns blazing but still walks into meetings unsure she wore the right thing. A two-day image intensive. Day one, the edit: everything out of the wardrobe, a style direction that’s authentically yours. Day two, the rebuild: the shop, the looks, the photographs, and your Style File. Whatever meeting you walk into, you walk in as your most stylish, confident self.
aplomb, n. from à plomb, “by the plumb line”: the tool that finds true vertical.We set businesses upright
Founder
For women who run
beautiful businesses
Founder, Editor,
Strategist
Most families ate dinner around the dinner table. I ate mine at a boardroom table. Raised by two successful business owners in a family of entrepreneurs, strategy, reinvention and risk were always the topics of conversation.
I worked inside our family company for years, then went on to make cutthroat calls as a luxury magazine editor while the tectonic plates of the industry rumbled under my feet.
What I realised was that my real talent is seeing talent in people who can’t yet see it in themselves. And seeing exactly where a business has become unnecessarily tedious and costly.
I’m not going to lecture you on unit economics. I’m going to sit next to you, find what’s stopping you, and teach you to run the thing with aplomb: the eye of an editor, the instincts of a family-business kid, and a fluency in AI most consultants can’t touch.
— Georgia Weir, Founder
Georgia has a rare ability to see what’s not working, name it clearly, and build something that lasts.
[Nenah’s testimonial — the audit, the automations, the thing she stopped doing.]Nenah —
[Brenda’s testimonial — the digitised wardrobe, the website, the pivot to speaking.]Brenda Cooper —
[Tracy’s testimonial — zero to a running TikTok, flying solo.]Tracy —
A short note about you and your business is all it takes.
Enquire
Assessment & implementation
Six weeks · Two days in person
Monthly · Rolling terms
Two days · In person